Casablanca – Morocco will host the 2027 edition of the [IN]VISIBLE Festival, an event focused on bringing overlooked heritage and untold stories back into public view using artificial intelligence and immersive technologies.
The announcement was made Friday during the 2026 edition of the festival, held at the Royal Library of Belgium. This year’s event centered on how archives, heritage, and collective narratives can be reinterpreted through AI and immersive tools.
Launched in 2024 under the XR4HERITAGE program by the Brussels-based association 3 PLUMES, the festival has quickly positioned itself as a space for experimentation.
It brings together artists, researchers, and institutions to co-create memory-based experiences using extended reality and immersive museography using technology to “give a voice to the invisible” parts of history.
Speaking at the event, Morocco’s ambassador to Belgium and Luxembourg, Mohamed Ameur, said the theme speaks directly to a key global question.
How to preserve and transmit memories that are often forgotten or pushed aside. He noted that this question resonates strongly in Morocco, a country shaped by centuries of cultural exchange.
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He added that heritage in Morocco is not just about the past. It is also a driver for creativity, education, and development. In that sense, hosting the 2027 edition is more than symbolic. It signals deeper cooperation between Morocco and Belgium, especially in areas like AI, immersive tech, and cultural industries.
Ameur also stressed the need for responsible innovation. Technology is evolving fast, he said, but it must remain rooted in human realities and respect cultural identities and diverse narratives.
The 2026 edition brought together several Moroccan institutions, including Université Mohammed VI Polytechnique, Musée Bank Al-Maghrib, Casamémoire, LionsGeek, Flow Motion School, and EMSI.
XR4HERITAGE itself connects actors from heritage, tourism, and tech. The goal is to build participatory cultural experiences that are inclusive, interactive, and accessible. Morocco will now take that experiment a step further in 2027.
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