Morocco is a great destination for shopping, offering a wide range of handmade items at affordable prices. But with so much to choose from, it’s easy to feel a bit lost. I’ve been living here for over 10 years, and I often get asked what’s worth buying and what makes a good souvenir. So, I’ve put together this guide to help you shop with confidence.
Souvenirs Morocco: what to buy
Argan Oil
Argan oil comes from trees that grow only in southern Morocco, mainly near Essaouira and Agadir. It’s used in cooking and skincare—either pure or mixed into products. You’ll find it in souks, shops, and women-run cooperatives, which usually offer the best quality. Cosmetic oil is golden, thick, and slightly nutty. Great souvenir home as Argan oil abroad is expensive.
- Cosmetic argan oil (100 ml): 70–200 MAD (around 10/20 eur)
- Culinary argan oil is a bit pricier. I don’t use it much in cooking, more in salads.
Your Morocco trip begins here
10 years in Morocco. Boutique planning for curious travellers
Souvenirs Morocco: Pottery
Moroccan pottery is known for its rich colours and intricate patterns. I’m obsessed with the little bowls I use for jams, honey, and olive oil at breakfast. Most are handmade and even signed by pottery makers on the back. Fun gift ideas: colourful ashtrays or mini tagines for salt and pepper, or these little mini bowls for jam.
- Small plates: Around 50 MAD
- Larger, hand-glazed dishes: Up to 200 MAD and more
Souvenirs Morocco: Leather
Moroccan leather is still tanned the traditional way – by hand – using all-natural dyes (and yes, pigeon poop). The famous tanneries in Fez are a must-see. Ask locals how to find Chaouwara Tanneries, and view them from surrounding leather shops with rooftop terraces.
Things worth buying:
- Leather bags, wallets, and backpacks (bags from 500 MAD)
- Babouche slippers (from 100 MAD, recommend – love to wear them at home)
- Leather pouffes (fold flat, from 200 MAD) – fill them with stuffing when you’re home!
Moroccan Carpets and blankets
Handwoven carpets, rugs and blankets are Moroccan treasures. Small ones fit easily in your luggage and brighten floors, walls, or beds. With some good bargaining, you can grab a basic small rug for 500 MAD (50 eur), while larger, more intricate ones go from 700 to 2000+ MAD.
I love Azilal tribal rugs, which feature abstract designs incorporating Berber symbols—dreamy, artsy, and worth every dirham. Alternatively, I also appreciate the white woollen Beni Ourain carpets with black stripes, a perfect option for those who prefer a minimalist design (although they are more expensive). If no space for rugs, get a bed blanket – my favourites are Handira, a white Moroccan wedding blanket featuring shiny sequins and fringes.
Woven Baskets
I’m absolutely in love with these—called bread baskets. They originally came from Saharan tribes but are now trendy as home decor. They come in wild colours and crazy patterns and are perfect for storing anything from jewellery to lingerie.
- Small baskets: from 100 MAD (if you haggle like a pro)
- Bigger ones: around 200 MAD (20 eur)
- You’ll find tons in the Marrakech Medina, though prices online can be crazy – I’ve seen them for 80 euros!
Woven Plates
Another fabulous find: Berber-style woven plates made from straw or yarn. These plates are great for serving fruit or just hanging as wall art. The colourful or black and white patterns make them amazing gifts for anyone with a bold design.
Moroccan Scarves
Morocco offers a range of textiles, from simple cotton to luxurious silk and “pashminas” (often cashmere lookalikes). Lightweight, pretty, and easy to pack, they make great gifts. Get a scarf for your desert trip – perfect o protect yourself from the sand and sun – also looks great in the photos.
- Silk scarves: Around 50–70 MAD
- Real cashmere (or close to it): Around 150 MAD
- desert nomad scarves – depends on the length, short ones from 50 MAD.
Hand-Painted Occupation Art
I never found the perfect name for these, but they’re the quirky painted portraits you’ll spot in Marrakech’s old town. They show different professions in a delightfully primitive and humorous style – often painted on thick cardboard using oil or acrylic. Charming, and I’ve gifted them to all my friends.
- Price: from 100 MAD (with good haggling)
- In Marrakech, the original ones are made by this guy in Medina
Lamps & Lanterns
No Moroccan interior is complete without its signature metal lanterns. Whether tiny or grand and majestic, these pieces add instant charm and a cosy vibe to any space.
- Smaller lanterns: Start at 50 MAD
- The fancier ones can get pricey, but they’re worth it.
Straw Home Decor
The newest trend in Moroccan decor: modern straw pieces! Think hipster-style light fixtures, boho mirrors (sun or eye-shaped), and even straw cacti or animal heads. You can even get your initials embroidered on straw bags. I’m especially into undone-look lamps, which are very on-trend in stylish riads and restaurants.
Moroccan Grey Wine
Morocco’s vin gris (grey wine) is a hidden gem, only produced locally. It has a unique flavour and makes a great edible souvenir. My favorite is “Domaine de Sahari,” which costs around 9 euros. You can find the Gris/Gray wine in all liquor stores or at the Carrefour shopping center.
- Budget bottle: Around 45 MAD (~4€)
- Domaine Sahari: Around 9€
- Also available at Marrakech’s duty-free shops (though more expensive than in town).
- For something fancier, try Château Roslane red wine (best ever, they also have winery in Meknes)
Pillow cases
Moroccan pillow covers are one of my favorite souvenirs because they don’t take up much space. My favorites are the cactus silk ones, although there’s no actual cactus silk in them — it’s just what everyone calls them (they cost about 15 euros each) :))) You’ll also find plenty of beautiful pillow covers with tassels and vibrant colors at the markets.
Dates
Dates from Morocco are juicy, rich, and unforgettable. Erfoud (near Merzouga) is the date capital, with over a million palm trees!
- Best time: Autumn harvest
- Look for Big, soft ones
- Avoid loose dates in city markets (dust and too many hands). It is better to buy sealed ones from supermarkets or small village souks.
Jewellery
Moroccan jewellery—especially Berber-style—is a unique and meaningful gift. Tiznit is known as Morocco’s silver capital, but you can find amazing pieces all over the country. Essaouira is also great for silver products, and the jewellery market in the Marrakech Jewish district (Mellah) has some beautiful options. Remember, Moroccan traditional jewellery tends to be ornate and a bit heavy on decoration, not minimalist.
Look out for:
- Berber silver bangles with inset stones
- Chunky Berber necklaces with silver, beads, and even amber
- Fatima’s Hand (Khamsa) pendants – a traditional charm to ward off the evil eye
Moroccan Pastries
I’m not big on typical souvenirs, but I love bringing back Moroccan pastries. You’ll find them everywhere—I usually go for the pretty, packed boxes from Patisserie Amandine in Marrakech’s Gueliz district.
