More travellers are opting for affordable options this festive season as the trend shifts away from pure luxury trips, to “smart luxury”, according to a report by AI travel platform Thrillophilia. It added that budget-friendly weekend getaways were also top choice, among festive travellers.
The report noted that mid-range stays jumped as much as 22 per cent year-on-year (YoY), with a “clear shift from high-end vacations … catalysed by the GST 2.0 rollout and a buoyant festive season”.
Travellers are not necessarily cutting back, but rather spending less on rooms and more on experiences, it added. As festive demand peaks, the Thrillophilia’s data showed that Indians are travelling “smartly” and planning better.
22% jump in ‘smart luxury’ bookings, budget destinations win
The report noted that mid-range stays jumped 22 per cent YoY as travellers chose “smart leisure” bookings priced between ₹2,000-6,000 per night, this festive season. Such bookings also accounted for 48 per cent of all bookings on the platform, it added.
Across all categories, the average spend on domestic trips ranges between ₹25,000– ₹45,000, while short-haul international holidays average between ₹60,000– ₹95,000.
“India’s new default is smart luxury, with savings on the bed, splurge on the day.. With travel feeling slightly more affordable, people are more open to taking that extra trip or upgrading their stay. This is a healthy sign for both travellers and hospitality operators in emerging leisure destinations,” said Abhishek Daga, Co-Founder, Thrillophilia.
Travellers spending on experience, not luxury
Further, the data showed that rather than splurging on business class or five-star hotels, people are redirecting their savings toward premium experiences, with the average basket now at ₹3,600.
Festive travel: Which cities top list?
Further, when it came to the destinations, the data showed that weekend getaways and short, affordable trips were preferred with tourist cities such as Jaipur, Lucknow and Bhopal drawing the crowds.
