Mohammedia – Casablanca is preparing to host one of the continent’s most ambitious sports industry gatherings as the Africa Sports Expo returns for its fourth edition from 18 to 20 December 2025.
Positioned as the largest sports trade show in Africa, the event will take over the OFEC exhibition grounds at the Foire Internationale de Casablanca, drawing manufacturers, federations, technology providers and service companies from across the region.
Organizers say all stands for this year’s edition have already been sold out, signalling strong commercial interest at a moment when Morocco’s sports sector is undergoing rapid expansion.
The expo is expected to benefit from the momentum surrounding AFCON 2025, also scheduled to kick off in Morocco later this month. This has intensified demand for equipment, infrastructure solutions and digital services in the sports ecosystem.
Exhibitors range from event-tech companies to sportswear brands and grassroots development organisations, reflecting the breadth of an industry that spans stadium operations, governance, performance analytics and fan engagement.
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Visitors will be able to navigate a full-day programme between 09:00 and 19:00, with on-site services including a food court and dedicated information areas for professionals seeking partnerships or investment leads.
Media outlets across Morocco and Africa have highlighted the expo’s growing influence and the shift it represents toward a more structured continental marketplace for sports innovation.
While the detailed conference agenda has yet to be released, previous editions featured panel discussions and product demonstrations, and industry observers expect a similarly dense programme this year.
With more than 150 exhibitors listed on partner event platforms, the 2025 edition is set to be the expo’s most expansive to date.
For organizers, the event is both a showcase and a strategic meeting point. It is an opportunity to connect federations, investors, clubs, and service providers at a time when African sport is attracting unprecedented attention and resources.
