Marrakech – Spanish engineering and technology conglomerate Airtificial Group has secured a new automotive manufacturing contract in Morocco, according to an official announcement made on Tuesday, as part of the firm’s expanded international presence across three strategic markets.
The Madrid-based company signed agreements for intelligent production line design and manufacturing in Morocco, Thailand, and Romania, targeting Tier-1 clients and global automotive original equipment manufacturers (OEMs).
For Morocco’s automotive sector, Airtificial will develop advanced technology for steering and transmission systems at a plant operated by a well-known car manufacturer. The project will support two OEM automotive groups, one Euro-American and one Asian, focusing on next-generation vehicle model production.
The company will supply high-performance components, including Electric Power Steering (EPS) and Steer-by-Wire technology, essential for electric vehicles that enhance active safety systems. The robotic production line enables manufacturing cycle times under 30 seconds while ensuring output exceeding 105 units per hour.
The system incorporates process control technologies to guarantee full traceability, quality standards, and ergonomic working conditions for line operators. This automation technology targets production and assembly chains for electric and hybrid vehicles.
CEO Guillermo Fernández de Peñaranda stated that “these new contracts reinforce our international growth strategy and consolidate Airtificial’s position as a leading technology partner for the automotive industry in key markets known for their industrial competitiveness.”
The company also secured contracts in Thailand for automated paint application systems targeting leather-like textures for automotive seating, and in Romania for airbag inflator manufacturing systems. These projects span automotive safety and interior components.
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Morocco’s automotive industry context supports this investment momentum. In 2025, the kingdom produced an estimated 1 million vehicles, maintaining its position as Africa’s largest vehicle manufacturer and approaching European production volumes.
Domestic vehicle sales surged to approximately 235,372 units, representing a 33% year-on-year increase. The breakdown included 208,848 passenger cars and 26,524 light commercial vehicles. However, automotive exports faced headwinds, declining 2.9% to MAD 98.7 billion ($9.87 billion) by August 2025.
The industry’s market value reached approximately $4.99 billion in 2025, supported by expanding electric vehicle segments and growing production capacity. Morocco emerged as the second-ranking investment destination in the MENA automotive landscape, attracting 23 new automotive projects during 2025.
Major manufacturers, including Renault, Stellantis, Toyota, Volkswagen, Hyundai, and Ford continue expanding operations. Stellantis invested €1.2 billion to enhance its Kenitra plant capacity, while Chinese automotive and automotive-electronics companies are increasingly committing significant investments.
Manufacturing hubs in Tangier, Kenitra, and Casablanca anchor Morocco’s growing supplier network. The combination of cost competitiveness, operational efficiency, and expanding production capacity positions these markets as strategic locations for automotive development.
This is further reinforced by their geographic proximity to Europe and seamless access to global supply chains through Tanger Med, one of the Mediterranean’s largest and most efficient ports.
Airtificial operates across 18 countries in Europe, the Americas, and Asia, contributing to digital transformation and industrial process optimization through robotics and artificial intelligence integration.
