Rabat – Excitement around football is reaching its peak as Morocco prepares to face Senegal in the Africa Cup of Nations (AFCON) final. PUMA opened the Museum of African Football on Friday night at the Abla Ababou Gallery in Rabat, hosting a lively event that brought together Moroccan artists, football freestylers, and content creators to celebrate the sport and showcase African football culture.
Moroccan DJ and artist Ali Balla, one of the DJs for the tournament, expressed his pride in both the event and the Moroccan national team. “It’s been a beautiful tournament, with the wins the Moroccan team is achieving.”
Balla said that the tournament has been “well organized,” and he expressed hope for the title to be Moroccan.
The Puma Museum offers visitors an immersive experience highlighting African football legends, storytellers, and unsung heroes. The event included displays of PUMA products and interactive experiences, allowing guests to connect with the history and culture of African football.
Football freestylers Fatima Zahra Akif and Mehdi Rabeh also attended the event and shared their optimism for the national team. “Regarding AFCON, we are waiting to see coach Walid Regragui’s lineup, which everyone is eager for,” Akif said, saying she hopes the team delivers a strong performance and that the trophy stays in Morocco.
Rabeh echoed the same sentiment, which reflects the excitement and confidence of many fans ahead of the final match against Senegal.
Moroccan content creator Ayoub Logic, who lives in France, told MWN the event was a chance to connect with fellow creators and discover Puma’s products
“We are now waiting for Sunday’s match between Morocco and Senegal. Inshallah, Morocco will win, because the cup needs to stay here,” he added.
AFCON 2025 breaks records
Puma is one of AFCON 2025’s 23 sponsors. The ongoing tournament has been a commercial triumph, with CAF reporting over a 90% increase in competition revenues compared to previous editions.
“The TotalEnergies CAF Africa Cup of Nations Morocco 2025 is now undoubtedly the most successful commercial story in the history of African football,” CAF said.
The tournament now has 23 sponsors, including long-term partners like PUMA, TotalEnergies, Orange, Visa, and 1xBet, compared to 17 during the previous edition.
CAF said its data-driven strategy expanded the competition’s reach into new markets such as China, Japan, and Turkey, while innovation through eSports, including the introduction of eAFCON in partnership with Konami, has further strengthened the tournament’s commercial and digital presence worldwide.
With the final match between Morocco and Senegal set to kick off soon, fans and participants alike are eagerly anticipating what could be a historic victory for Morocco.