Rabat – Two months after its global launch, Apple’s new iPhone 17 lineup has officially reached Moroccan stores. While the series offers speed, power, and cutting-edge design, one question remains for local buyers: which model really offers the best price to value ratio?
Local pricing and availability
According to data compiled by Concli.com, prices for the iPhone 17 series in Morocco vary significantly across regions and retailers.
The iPhone 17 starts at MAD 9,500, with regional differences ranging from MAD 9,500 in Meknès to MAD 13,390 in Rabat.
The iPhone 17 Pro is listed at around MAD 15,500 in Casablanca and up to MAD 18,390 in the capital, while the iPhone 17 Pro Max version currently retails between MAD 17,000 and MAD 19,990 depending on the city and provider.
Interestingly, Concli’s price history tracker shows that the iPhone 17 Pro Max has already seen a price drop, from MAD 17,890 on October 15 to MAD 14,800 on November 14, as initial launch demand cooled.
Search data reveals shifting demand
Google search trends analyzed by Concli show that interest for the iPhone 17 peaked in mid-October, outpacing searches for the iPhone 16 and iPhone 15 by a wide margin.
The standard iPhone 17 remains the most searched model, ahead of the Pro and Pro Max versions, suggesting that Moroccan consumers are prioritizing accessibility and value over premium features.
Which model suits which buyer?
- iPhone 17: Ideal for users seeking a balance between performance and price. It includes the new A19 chip and a 120 Hz OLED screen, with overall battery life sufficient for everyday use.
- iPhone 17 Pro: Designed for advanced users and creators. The A19 Pro chip and triple-lens system offer professional-level camera and video capabilities.
- iPhone 17 Pro Max: The powerhouse. With the largest screen, best endurance, and exclusive features like advanced video formats, it targets professionals and Apple enthusiasts.
While Apple continues to dominate Morocco’s premium smartphone market, consumers are increasingly informed and analytical in their choices.
Tools like Concli.com now allow them to track real-time price fluctuations, compare offers, and evaluate which model fits their lifestyle and budget best.
As the end-of-year shopping season approaches, one thing is clear: Moroccans aren’t just buying iPhones, they’re comparing them, and even reconsidering older models like the iPhone 13 – a sign of more conscious and value-oriented purchasing decisions.