Beni Mellal – Ramadan has once again proven to be the season when Moroccan television reclaims its central place in the country’s living rooms. On the first day of Ramadan 2026, national channels collectively captured 70.4% of prime time audience share, up from 70% recorded during the same period in 2025.
The figures, released by 2M, reflect a familiar but striking annual phenomenon. For most of the year, streaming platforms and online content steadily erode the dominance of national broadcasters and satellite channels.
Yet when Ramadan arrives, Moroccans return to their screens with a loyalty that few other cultural rituals can match. The iftar table becomes a shared space, and the television – once dismissed as a fading medium – becomes the centerpiece of family evenings once more.
Within that combined national performance, 2M led decisively. The channel claimed 42.4% of prime time audience share, a jump of 6.4 percentage points compared to Ramadan 2025. Across the full broadcast day, it held 31.8%, up 1.8% year-on-year.
The viewing numbers behind those percentages are substantial. The third installment of the series “Bnat Lalla Menana” drew the largest crowd, with 12,142,000 viewers tuning in, representing a 47.8% audience share.
The comedy sitcom “Yawmiyat Mahjouba Wa Tibariya” followed closely with 10,372,000 viewers and a 49.6% share. “Hikayate Chama” attracted 9,983,000 viewers at 37%, while “Hadik Hyati – DBL” reached 8,658,000 viewers with a 41% share. Later in the evening, “Lili Touil” still managed to hold 5,845,000 viewers at a 27.8% share.
The audience momentum extended beyond broadcast television. In just 14 hours following broadcast, 2M’s digital platforms accumulated nearly 8 million views, pointing to a consumption pattern where viewers catch up on content outside the traditional broadcast window.
The numbers confirm that Ramadan programming remains the most commercially and culturally significant period in Morocco’s television calendar.
National producers, broadcasters, and advertisers all converge on this month knowing that audience attention – scattered and fragmented throughout the year – consolidates in ways that no other season can replicate.
Whether gathered around the iftar table or catching up on a phone screen later that night, Moroccans remain deeply attached to locally produced content during Ramadan.
