Marrakech – Morocco’s financial education programs reached 70,827 direct beneficiaries in 2025, marking a 23% increase compared to the previous year.
The figures were announced during the board meeting of the Moroccan Foundation for Financial Education (FMEF), held on Wednesday in Rabat under the chairmanship of Bank Al-Maghrib Governor Abdellatif Jouahri.
Women accounted for 52% of the beneficiaries, while young people made up 21%. The programs covered training and direct accompaniment initiatives coordinated by the FMEF with public administrations, financial institutions, and civil society organizations.
Beyond direct training, awareness campaigns reached an additional 112,163 beneficiaries. That figure does not include outreach through media, social networks, and digital campaigns.
“The year 2025 marks a strengthening of the large-scale deployment of financial education programs, having enabled 70,827 people to benefit from direct training and accompaniment actions, representing a 23% increase compared to 2024,” the foundation said in a statement.
The FMEF also launched several structural projects aimed at accelerating its digital transformation, optimizing internal processes, and establishing a framework for evaluating the impact of its programs on target populations.
FMEF and the Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests signed a major partnership agreement on the sidelines of the board meeting. Minister Ahmed El Bouari and Governor Jouahri inked the framework convention in Rabat on Wednesday.
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The agreement establishes a structured cooperation framework for developing and deploying financial education programs tailored to rural populations. It specifically targets farmers, agricultural professional organizations, young people, and rural women.
The convention falls under Morocco’s National Financial Inclusion Strategy (SNIF), which positions financial education as a strategic lever for economic and social inclusion, particularly in rural areas.
A key component of the partnership focuses on training trainers mobilized by the Ministry of Agriculture. The goal is to embed financial education permanently within the ministry’s existing support and training programs, ensuring progressive and structured outreach to final beneficiaries.
Implementation will proceed through specific conventions and operational action plans developed with relevant entities to ensure lasting and locally adapted impact.
The initiative builds on efforts undertaken by the Ministry of Agriculture during the 2026 edition of the International Agricultural Show (SIAM) in Meknes, which also promoted rural financial inclusion.
The FMEF was established in 2013 at the initiative of Bank Al-Maghrib to unite institutions involved in financial education around shared objectives. Its core mission is to strengthen and preserve the financial skills of the population to contribute to financial well-being and resilience.