Agadir – Morocco is participating in the 62nd edition of Paris’ Salon International de l’Agricultural (International Agriculture Show) held from February 21 to March 1, one of the world’s most prominent agricultural gatherings.
The Moroccan pavilion was officially inaugurated on Sunday by Minister of Agriculture Ahmed El Bouari – whose ministry is overseeing the North African country’s participation alongside the Agency for Agricultural Development (ADA). El Bouari was accompanied by Morocco’s Ambassador to France, Samira Sitaïl.
A total of 30 producer groups from Morocco are present, representing 46 cooperatives and more than 740 small-scale farmers, 61% of whom are women from rural areas.
A platform to promote Moroccan producers
The pavilion, themed “Morocco, Centuries of Flavours,” offers visitors an immersive journey into the country’s diverse agricultural heritage.
Morocco is featuring products such as argan oil, Taliouine saffron, Medjool dates, olive oil, carob, spices, and aromatic and medicinal plants. Most of the major regions of the country are on full display, showcasing the geographic and cultural diversity that shapes Moroccan agriculture.
At the expo’s 13th consecutive year, Morocco has the opportunity to promote national agricultural products on an international stage, focusing on enhancing marketing capacities, and strengthening access to foreign markets.
The platform serves as a major opportunity for small-scale farmers, especially women-led cooperatives, to elevate their product to the global stage. The country’s participation aligns with the national “Generation Green 2020–2030” strategy, which seeks to create a new agricultural middle class, strengthen rural incomes, and enhance the international positioning of Moroccan products.
Strengthening Moroccan-French agricultural cooperation
On the sidelines of the Paris expo, El Bouari and Sitaïl held talks with French Minister of Agriculture and Food Sovereignty Annie Genevard focused on deepening bilateral agricultural cooperation.
Both sides commended the strength of Moroccan-French ties, particularly following the signing in 2024 of a framework agreement covering agriculture and forestry, alongside several sector-specific administrative arrangements. The ministers expressed their shared commitment to accelerating the operational implementation of joint roadmaps.
Key areas of cooperation between the two countries currently include livestock development, agricultural training, sanitary and phytosanitary standards, water resource management amid climate pressures, and stronger collaboration between professional agricultural organizations in both countries.
The international agricultural show is France’s largest agricultural event and one of the most significant worldwide. The show brings together farmers, producers, policymakers, researchers, industry professionals, and consumers.
crop production and food products from around the world are major areas of focus every year, alongside agricultural innovation, and sustainable farming practices.
In 2025, the exhibition attracted more than 600,000 visitors, a reflection of its large scale and international reach.
