Rabat – Morocco once again placed at the heart of a major international football moment, as PUMA unveiled its new national team kits during a street event in New York City.
The launch was not done in a traditional stadium setting. Instead, PUMA chose a different approach, bringing football, music, and culture together in a community event at Domino Square.
Players from each country wore the kits for the first time in real street matches, giving the moment a more authentic feel.
Among the 11 nations featured, Morocco stood out as one of PUMA’s most important partners, especially in Africa. The brand has built a strong connection with Moroccan football over the years, not just on the pitch, but also through culture and identity.
In Queens, particularly around Steinway Street, Moroccan and North African communities have a strong presence. Often referred to as “Little Morocco,” the area reflects how far Moroccan culture has reached beyond its borders.
That influence was part of the event itself. Each country had its own space, with design, food, and cultural elements. Morocco’s section highlighted its identity and its connection to football fans around the world.
The message behind the launch was that football is not just about performance, but also about culture and community.
“We wanted to connect with fan communities by showing up in places that matter to them,” said Nadia Kokni, PUMA Vice President Global Brand Marketing, in a press release shared with Morocco World News.
Morocco’s presence in this campaign reflects its growing importance in global football. The national team’s recent performances, combined with strong support from fans at home and abroad, have made it one of the key African nations on the international stage.
PUMA also confirmed its long-term commitment to Moroccan football, working closely with the federation and players to make the national team jersey more than just a kit.
The company is also preparing more activities in Morocco in the coming months, showing that this partnership is still developing.
In total, PUMA presented kits for 11 nations across four continents, including Morocco, Senegal, Ghana, Portugal, and Egypt. This places the brand among the most visible in international football ahead of the upcoming global competitions.
The national team is no longer just part of the global football conversation; it is now one of the central figures shaping it.
