Agadir – Marjane Group has received the award for the most creative campaign linked to the 2025 Africa Cup of Nations, a distinction presented during the GAM Impact & Creative Awards organized by the Groupement des Annonceurs du Maroc (GAM).
Marjane expressed pride in a statement, adding that the award recognizes the creativity, commitment, and collaborative work of its teams in designing its AFCON campaign.
“This distinction, awarded by a jury of experts in communication, market research and football, recognizes the work, commitment and creativity of our teams,” the company said in a statement announcing the achievement.
The award was announced during a ceremony held as part of the 10th edition of the Grand Iftar for Advertisers in Casablanca, an annual gathering that brings together stakeholders from Morocco’s marketing, media, communication, and digital sectors.
For its anniversary edition, the GAM Impact & Creative Awards were dedicated specifically to AFCON campaigns, aiming to reward brands capable of transforming the football tournament into an influential digital experience.
“This special edition honors the brands and advertisers who have been able to transform the AFCON into a real lever of impact, commitment and performance,” GAM stated.
Organizers also spotlighted innovation in communication and marketing strategies throughout Morocco’s advertising sector.
Marjane Group’s AFCON 2025 campaign celebrated the collective strength of Morocco, highlighting not only the national football team but also a special focus on the passion and loyalty of Moroccan fans across the country.
Through visuals and content, the campaign showcased how the team’s victories and resilience reflect the spirit of the nation, emphasizing that Morocco’s strength lies in the unity and unwavering support of its people.
The awards ceremony was organized alongside the 10th Grand Iftar for Advertisers, which has become a key annual meeting for Morocco’s advertising and marketing ecosystem.