Rabat – The police prefecture of Agadir has clarified the circumstances surrounding the reported disappearance of Rachel Kerr, a Scottish tourist and influencer, following media reports that sparked concern over her whereabouts.
Following field investigations, police located the tourist in an apartment in the same city. Authorities later confirmed that she had left her hotel voluntarily and had not been subjected to any violence or threats to her physical safety.
Official records show she remains in Morocco under normal conditions and has been in contact with her brother, who entered the country on April 22 and later reached out to her in Agadir, the statement detailed.
The database of the General Directorate of National Security was immediately used to fully confirm her identity as well as her date of entry in Morocco on March 30.
The databases made it possible to identify the hotel where she had been staying in the same city, the Agadir Police Prefecture said.
The woman, staying in Morocco legally and under normal conditions, has also been in contact with her brother, who entered Morocco on April 22 and reached out to her in the city, the prefecture added.
Initially, reports said her family issued an appeal alleging her phone was off since she checked out of her hotel in Agadir on Saturday last week.
Her cousin wrote a Facebook post sharing concerns over Kerr’s welfare while appealing for “any information on her whereabouts or who she may be in contact with out there.”
Meanwhile, a report by The Sun quoted a spokesperson for the Foreign, Commonwealth & Development Office as saying: “We are supporting the family of a British woman who is missing in Morocco.”
The report added that the missing woman worked with brands online, promoting trips abroad, including an upcoming tour of Agadir in October.
Morocco is widely recognized for its strong cooperation with its international security partners to resolve such cases, often working with foreign authorities to tackle cross-border security concerns.
Morocco attracted nearly 20 million tourists last year, and the country has in recent years, consistently been ranked among the safest destinations for travelers, including solo women.
In March, Hello Safe’s Safest Countries in the World 2026 report ranked Morocco as the safest country to travel to in Africa. Morocco also ranks 42nd globally among the 50 top-ranked countries worldwide.