Marrakech – The iconic La Mamounia hotel, a symbol of luxury in Marrakech with rooms exceeding €600 (MAD 6,800–7,000) per night, has sold a 50% stake in its Grand Casino to Spain’s publicly traded gaming giant, Cirsa.
The acquisition, announced to hotel staff over the weekend, is part of Cirsa’s ambitious inorganic growth strategy, under which the Barcelona-based group, led by Joaquim Agut, pledged €400–500 million (MAD 4.56–5.7 billion) for acquisitions this year, according to El Economista.
Cirsa confirmed that the transaction will not significantly affect its debt, and employees at the casino will retain their positions.
The move follows similar acquisitions completed in Peru just two months ago.
Cirsa’s Moroccan expansion is far from new. Since entering the Kingdom in 2016 with an Agadir casino, the group has added a second complex in the city and took over Morocco’s only casino in Tangier in 2022.
With La Mamounia, Cirsa now operates four casinos in Morocco.
While Morocco currently contributes a modest 3% to Cirsa’s total EBITDA, the market shows promising growth, particularly in slot machine revenue.
Spain remains the group’s primary source of profitability at 47%, but the new investment underscores Cirsa’s commitment to physical gaming establishments in North Africa, complementing its expanding online gaming portfolio.