Mohammedia – Chinese car brands are increasingly making their presence visible in the Moroccan car market, with sales figures over six months showing a shift from being novelties in the market to indelible contributors.
While European car brands are still at the top in terms of overall sales, Chinese manufacturers are among those with the highest rates of growth in the market.
BYD is the brand that provides the most evident example, currently the most established Chinese brand in the Moroccan market, and among the few with publicized data on their monthly sales.
In June 2025, BYD delivered the strongest performance in the market, posting a 3,645.5% year-on-year increase and climbing five places to rank 13th, according to the June 2025 report from BestSellingCarsBlog.
According to the blog’s July 2025 report, July marked a milestone for BYD, as a year-on-year increase of over 5,000% lifted the brand to a record 11th position in the Moroccan market.
Momentum carried forward into the autumn. In October 2025, BYD posted a 316.9% year-on-year increase, maintaining its position just outside the Top 10, according to BestSellingCarsBlog’s October 2025 report, as Chinese brands continued to gain visibility alongside long-established European carmakers.
In the subsequent month of November, sales were encouraging at 275 units, an increase of 83% over the same period last year, according to BestSellingCarsBlog’s November 2025 report, even as the broader market began to normalize after a record-setting run.
These figures occur within the background of a thriving domestic car market. The sales of new vehicles in November 2025 touched 21,603 units in Morocco, up 36.5% on a year-over-year comparison, continuing the positive trend that has characterized most months this year. Total sales till late November broke the 200,000 mark for the first time.
Beyond BYD: A broader, less visible shift
Although BYD provides the most concrete information regarding its market performance, it is not the only Chinese car brand in Morocco.
Brands that entered or expanded their presence in the market in the last two years include Changan, Chery, Geely-associated brands, Great Wall Motors (Haval), DFSK, BAIC, Omoda, and Jaecoo.
However, most of the aforementioned brands currently fall in the “Others” in official monthly rankings, making individual volumes harder to track
Nevertheless, in the absence of such detail, several industry reports have estimated that Chinese brands collectively account for roughly 25% to 30% of new car registrations in Morocco in 2025, a share that was negligible just a few years ago.
The foremost segment where the Chinese have shown dramatic market advancement is, without doubt, the small SUV segment. The cars are offered at significantly cheaper price points compared to their European counterparts.
Electric and hybrid car sales are also important in terms of strategy. Despite limited sales compared to other combustion-engine models, Chinese brands are the dominant force in the market for electrified vehicles and plug-in hybrids in Morocco, helping to frame perceptions of what “modern” mobility looks like.
For now, European brands such as Dacia and Renault remain firmly in the lead in terms of absolute volume. But the numbers from the past six months suggest that Chinese manufacturers are no longer fringe players. Instead, they are becoming a permanent — and increasingly competitive — part of Morocco’s automotive landscape, with growth
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