Rabat – Morocco has officially launched the construction of Africa’s largest car tire factory in the Driouch province. The project is being built in the Batouya Industrial Acceleration Zone, in the commune of Ijjaou.
The factory is developed by the Chinese group Shandong Yongsheng Rubber through its Moroccan subsidiary Goldensen Tyre Morocco, with total investment estimated at MAD 6.7 billion.
Morocco’s Minister Delegate in charge of Investment, Karim Zidane, as well as regional and local officials, including the Wali of the Oriental region and the Governor of Driouch, attended the launch ceremony.
Once completed, the factory will cover an area of about 52 hectares and is expected to create 1,737 direct jobs, in addition to hundreds of indirect jobs during construction and operation.
The plant is projected to produce up to 18 million tires per year, following international standards.
The project benefits from a strategic location near the Nador West Med port, which gives it direct access to European and African markets. It will also include research and development units to help transfer technology and support industrial innovation in Morocco.
Officials said the project strengthens Morocco’s industrial sector, supports job creation, and boosts the country’s role in global industrial value chains.
Zidane said the project marks a real move “from decision to action,” as the project officially enters the implementation phase.
He said the factory proves that when public institutions and investors share the same goals, Morocco can move forward quickly and effectively.
Zidane described the project as a strategic industrial investment that supports national priorities such as industrial development, sustainable job creation, and stronger production capacity.
